XTERRA Appoints Doug Hall as Managing Director EMEA

October 21, 2022

Hall, 35, is the first to fill the newly created position to focus on brand expansion, quality control and day-to-day business operations in EMEA.

October 21, 2022 /ENDURANCE SPORTSWIRE/ – XTERRA, the world leader in off-road triathlon, today announced that Doug Hall has joined its leadership team as General Manager for XTERRA Europe, Middle East and Africa regions.

Hall, 35, is the first to fill the newly created position to focus on brand expansion, quality control and day-to-day business operations in EMEA.

Britain’s longtime elite off-road triathlete brings a wealth of athletic and business experience to the role. He has run performance training centers for UK triathlon, ran the XTERRA certified coaching program, founded his own triathlon coaching businesses and managed sales accounts for UK-based Supernutrients. .

“The EMEA region is currently a home for XTERRA. We pioneered the made-for-TV short track and XTERRA racing formats. We’re hosting over 25 traditional XTERRA off-road triathlons, including the World Championship in Italy, and we’re in the groundbreaking stages of producing an intriguing set of new XTERRA Trail Run World Series racing offerings,” Hall said. , who has been part of the XTERRA family as an athlete and administrator for over a decade.

“I’m really excited to be in this position right now. We have great momentum heading into the 2023 season, and I look forward to joining the truly talented and driven global XTERRA team in a unified effort to improve the experience for participants at all levels.

JD Cousens, vice president of operations and global marketing at XTERRA, believes Hall’s experience and enthusiasm for organizing and innovating will be a boon to the region.

“With all of these new developments underway, it is very comforting to know that we have someone like Doug by our side, ensuring that we deliver on our commitments and continue successfully on this exciting new path,” Cousens said.

In his new role, Hall will work closely with XTERRA Event Directors and partners across EMEA to build world-class teams and produce successful events that drive growth and brand loyalty.

About XTERRA

XTERRA is a global lifestyle brand championing outdoor endurance enthusiasts in their quest for relentless adventure. With over 25 years of rich off-road history, XTERRA has cultivated a passionate community of like-minded individuals who strive to be the best version of themselves in all aspects of life. XTERRA offers Partners a globally diverse community of loyal consumers who connect through shared experiences; victories, struggles, personal stories, adventures and much more. Learn more at xterraplanet.com.

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