Rebel Athletic decorates new location with fan art

Rebel Athletic, a joy clothing company, is giving their new store at the Willow Bend Mall in Plano, Texas a little more sparkle.

“As a brand for those who shine, unicorns are an integral part of our corporate identity,” Rebel Athletic Chief Marketing Officer Abby Hoeffner said in an official statement. The brand was founded in 2013 and creates fashion trends for the cheer and dance industries.

Earlier this year, the company called on its Brand Ambassadors to create and submit a one-of-a-kind unicorn horn. The most impressive submission will be selected as the winner and placed on a larger than life horse sculpture in the new store.

“Bringing this magical element into the space in a way that allows our ambassadors to take an active role in the creative process has been exciting to watch,” Hoeffner said.

So far, the clothing company has received 50 unicorn horn submissions and reports more are arriving every day.

“This is the first time we have sent out a request like this, and the response has been overwhelming. It shows how much our ambassadors love the brand and want to be involved,” said Lesley Mack, vice president of experience marketing at Rebel.

The sparkling unicorn will be a key piece of artwork inside the store’s new Willow Bend Mall location in Plano. The new Rebel Athletic store will be on the second floor, opposite H&M.

To celebrate the opening of the new Willow Bend venue, Rebel Athletics will host a grand opening event on October 29 from 11 a.m. to 4 p.m.

Customers can expect a DJ, photos and treats. The event will also feature favorite Rebel cheerleaders, including Gabi Butler. Butler is a well-known American cheerleader and television personality. She appeared in the Netflix docuseries Cheer and is currently a member of the Weber State University and Navarro College cheer teams.

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