Google on SEO impact of website hosting location change

Google shows whether changing your website hosting provider to another in a new location can impact SEO and search rankings.

This topic is covered in the latest episode of the Ask Googlebot video series on YouTube.

The following question is submitted to John Mueller, Google Search Advocate:

“Does migrating a website hosting location affect SEO? For example, an Australian website (and target audience) migrating their hosting location from Australia to the United States. »

In response, Mueller says there will initially be some changes in how Google treats a site following a change in hosting.

Does it involve anything that affects search rankings? See his full answer in the next section.

What Happens in Google After Website Hosting Location Change

Google will slow down crawling (at first)

Mueller says the biggest change you’ll likely notice after switching website hosts is a slowdown in crawling.

This is done to ensure that Google won’t cause any problems by crawling the site too frequently.

Crawl regulation will resume once Google learns there will be no problem doing so

Mueller adds that this will happen no matter what hosting change you make. Whether you switch to a hosting provider in the same location or in a new location, Google will be careful about the amount of site crawl.

“When it comes to moving hosting, you might find that our systems slow down the crawl a bit. Whenever we acknowledge a change in hosting, we want to make sure we’re not causing any problems. We so we tend to automatically slow down the crawl as a precaution.

Over time, once our systems can say that going faster is no problem, we will speed up again. This is independent of the type of hosting change you make. It doesn’t matter if you switch to another provider later or move to another country. »

Website loading time may be affected

Moving website hosting to a new location can impact site loading speed for users.

If the majority of visitors live further away from where the website is hosted, this could result in a noticeably slower user experience.

In turn, this could affect the page speed and page experience ranking factors.

Muller continues:

“A practical effect you may notice is that larger geographical shifts can affect how quickly a website loads for users. Due to physics and computer networks, out may take longer to reach a remote server.Depending on the strength of this visibility, it can play a role in the speed and page experience ranking factor for a website.

Possible Solution: Host Your Website in Multiple Locations

To keep your website load time from being affected, you can consider hosting your website on servers in multiple locations.

Content Delivery Networks (CDNs) often do this, and depending on the hosting platform you use, your site may already be on multiple servers.

Muller explains:

“To be closer to users, some websites even use servers in many different locations. A content delivery network often does this. If you use a hosting platform, they can already do this for you too. This configuration is suitable for Google. »

Website server location not used for geo-targeting

The location of your website host is not used for geo-targeting.

So your search results in a particular geographic area will not be affected by the change in web host.

Mueller concludes his response:

“When it comes to SEO, server location is not used for geo-targeting. If you want your website to target users in a specific location, you must use either the country code top-level domain or the appropriate setting in Google Search Console.

In summary, changing the location of your website host will temporarily impact crawling and could negatively impact load time.

This type of change will have no impact on geo-targeting SEO.


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