Former UCI Technical Director Mark Barfield Joins E-Bike Grand Prix as Director of Sport – Community
Former UCI Technical Director Mark Barfield has been appointed Sporting Director of the E-Bike Grand Prix (EBK GP).
Barfield will be responsible for the development of EBK GP’s sporting and technical regulations, and will also work closely with bike partner BMC Switzerland on the development of the racing e-bike and alongside franchise teams to ensure they have a voice in the course. development of the series.
In a career spanning more than 20 years, Barfield has been involved in global cycling competitions such as the Rio Olympics and the Tour de France.
“EBK GP is the competition that will disrupt the e-bike market, pushing technical innovation to the next level, the same way F1 has driven the automotive industry,” he said. “I am extremely excited to join the team as Sporting Director and look forward to delivering a bike and format that will wow our spectators.”
Prior to joining EBK GP, Barfield was responsible for cycling for the World Federation of Sporting Goods Industry (WFSGI), introducing innovations such as disc brakes to the peloton, and at the UCI he helped the organization to combat technological bicycle fraud, in particular by detecting the illegal use of motors in traditional bicycles. He was also involved in bringing e-MTB racing to the cycling calendar in 2017/18 while at the WFSGI.
Prior to the UCI, Barfield spent 12 years working for British Triathlon, growing the sport’s membership by over 11,000. He started his career with British Cycling.
“Mark was engaged from the start, hosting our first Manufacturers Forum and introducing EBK GP to the world of cycling, so it’s only fitting that he take on this role,” said Carl Thompson, the inspiration behind the racing formula at EBK GP. “Mark’s passion for e-bike technology and extensive experience in the cycling industry brings tremendous value to the team. His technical expertise will help take EBK GP to the next level. It’s fantastic to have him on board as a sporting director.
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Set to begin later this year with a showpiece event in Dubai, the EBK GP series will take place in 10 cities around the world in 2023.