Dates, Venue and Name Change – Billboard

K-pop’s biggest awards show is changing its name in its continued effort to become a globally recognized ceremony, Billboard can exclusively report.

Formerly known as the Mnet Asian Music Awards, the awards show hosted by Korean entertainment giant CJ ENM which awards top K-pop artists of the year as well as musicians across Asia will simply be known as MAMA Awards in the future. A press release from CJ ENM explains that “the rebranding carries the awards show’s ambition to expand its existing presence in Asia to encompass global K-pop fans, positioning itself as the world’s No. K-pop awards”.

Last year, the company announced his hopes to possibly hold the ceremony in the United States after hosting MAMA in various cities in Asia.

This year’s MAMA Awards will take place at the Kyocera Dome in Osaka, Japan, a 40,000-seat arena. The ceremony will take place on November 29 and 30, marking the first time the show will span two consecutive days.

“MAMA continued to explore new possibilities beyond the borders of Asia, and in doing so, I can confidently say that it served as an outpost that pushed many K-pop artists onto the world stage,” Hyun Soo Kim, CJ Music Entertainment Manager of ENM, says. “This year’s show will continue to solidify our presence as the world’s No. 1 K-pop award that delivers differentiated K-pop values ​​and experiences to the world.”

Originally introduced in 1999 as Mnet KM Music Festival, the MAMA Awards were renamed Mnet Asian Music Awards in 2009. Over its 20+ years, the show has hosted performances and honored artists like Stevie Wonder, Janet Jackson, Doua Lipa and Ed Sheeran. The show also brought together some of the most memorable K-pop performances in recent history, like when BTS performed “Life Goes On” with a member hologram Sugawho was recovering from shoulder surgery at the time and could not attend in person.

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